Blogger outreach, also known as influencer marketing, involves sending your work to various bloggers and media personalities to make your content known. Outreach aims at convincing the targeted group of bloggers who have the colossal following to talk about your content and perhaps give a link to your website. Most people do not like it. However, it might earn you traffic on your page if done correctly. Therefore, the best approach for blogger outreach is to come up with a list of target bloggers. Then send each of them a personalized email regarding your content and why they need to link to you. Additionally, try reaching out to bloggers who have similar content as you since they will find it more relevant to even go through your page.