Link building is simply the process of getting other websites to link back to your page. If you are into online businesses and marketing, you have to understand how this works. The impact of the choice of the links can vary on your growing page. The primary benefit associated with link building is referral traffic which increases the website’s authority and reliability. Search engines also use backlinks to make a judgment on which WEB PAGE ranks for specific keywords. Moreover, the links notify search engines that your site can be used as a learning source or has credible information. Therefore the more quality backlinks you have on your site, the higher your ranking will be. Link building also helps Google discover new pages that should appear on the search engine result page.