Local SEO makes your business or website more visible in local search results on search engines. Any online business with a physical location can benefit significantly from local SEO. When consumers search a keyword related to the one on your website around the business location, chances are your page will top of the list. As a local business owner, you can appear in the organic search results and the local map results. All you have to do is include your business details; name, address, and phone number. Also, sign up on Google my Business and ensure the business is listed. Additionally, make use of SEO tools that focus on local research. The tools help you develop local keywords, building citition, and other local content needed to attract the local audience to your page.